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Everyone loves a Parade and you are invited to join in!

We're proud to announce this year's Bicycle on The Alameda theme for this year's Umpqua Bank Rose, White and Blue 4th of July Parade! This year we will honor Olympic Speed Skater and U.S. Bicycle Hall of Fame inductee, Beth Heiden as our 2016 Grand Marshal. Last year we had 115 groups and over 2,0000 people in the Parade! Over 30,000 spectators lined the streets in Rose Garden area and along The Alameda in San Jose to see this great Parade! Be sure to bring your family and friends!

4th of July 2016 Parade starts at 10am, with Live Music and good things to eat at the Festival after the Parade!



Enjoy a family holiday filled with History, Patriotism and Roses! The Rose, White and Blue Parade and Festival held annually on 4th of July in San Jose, California is a revival of the historic Rose Carnival of 1896, later known as The Fiesta de Las Rosas Parade in the 1920's.

Enjoy an old fashioned family-style parade as it winds through the Rose Garden neighborhood ending on the grand avenue of the The Alameda. This homespun parade features live bands, dance groups, home-made floats, kids on bikes, antique cars, and more. Following the parade attendees will enjoy the picnic on The Alameda featuring food and drink from local restaurants under the shade of our trees on The Alameda together with live music.

Event Highlights

Download the Parade Program (PDF)

Rose, White & Blue Parade
Picnic on The Alameda
Antique & Classic Cars
Live Music
Arts & Crafts Booths