Everyone loves a Parade and you are invited to join in!

Enjoy a family holiday filled with History, Patriotism and Roses! The Rose, White and Blue Parade and Festival held annually on 4th of July in San Jose, California is a revival of the historic Rose Carnival of 1896, later known as The Fiesta de Las Rosas Parade in the 1920's.

Enjoy an old fashioned family-style parade as it winds through the Rose Garden neighborhood ending on the grand avenue of the The Alameda. This homespun parade features live bands, dance groups, home-made floats, kids on bikes, antique cars, and more. Following the parade attendees will enjoy an Arts & Music Festival with two stages of live music, inflatable kids park, classic car show, arts and crafts, multicultural food, beer & wine garden and games.

PRESS RELEASE: Grand Marshal Steve “The Woz” Wozniak joins the 4th of July Rose, White & Blue Parade

Event Highlights

Download the Parade Program (PDF)

Rose, White & Blue Parade
Carnival Rides
Beer & Wine Garden
Kids Zone with children's activities
Antique & Classic Car Show
Live Music & Dancing
Arts & Crafts Booths
Multicultural Food Booths

Apply to be in the parade!