Sunday, July 4, 2010

The Alameda Business Association, is pleased to announce that it will be hosting the 3rd Annual 4th of July, Rose, White and Blue Parade on Sunday, July 4, 2010.

Street Closure MapEvent Information
Enjoy a family holiday filled with History, Patriotism and Roses! Parades on The Alameda started with the Carnival of Roses in 1896 and continued with The Fiesta de Las Rosas Parade in the 20’s. This year we will have a community parade featuring neighborhood children on bikes, scout troops, floats, antique cars, and firetrucks. The parade will begin at 10:00 am and is expected to conclude by 12:00 pm.
Our street festival at the conclusion of the parade will feature food booths, beer and wine booths, carnival booths, arts & crafts and retail vendors. Local neighborhood groups will have history booths showing photos of the Shasta/Hanchett, College Park and Rose Garden neighborhoods. The festival will be from 10:00 am to 5:00 pm.

Road Closures That May Impact You
At 9:00 am, Police and event personnel will implement a soft closure along the entire parade route. The parade begins at 10:00 am, and streets will reopen on a rolling basis as soon as the last participant has passed and all course support materials have been removed. Most road closures and detours will be in effect between the hours of 9:00 am and 12:30 pm. Some streets near the parade staging area and the festival area will be closed as early as 5:00 am. This is necessary for the safety of the participants and setup.
Please review the enclosed road closure grid and course map for more information. Residents and businesses located near the parade route are urged to plan ahead and to be aware of road closure schedules and alternate access routes.

Closed Streets
The portions of the streets that are on the parade route will be closed —no in or out access of vehicles— from 9:00 am until the parade passes through (expected to be finished by 12 pm).

Soft Closures
The intersections indicated as “soft closures” will be closed to through traffic but residents will be able to exit and enter by vehicle for a portion of the street. Through traffic will not be permitted to cross over the parade route.

Get Involved
Spectators are encouraged to line the parade route to cheer on parade units as they pass through your neighborhood.

Tow Away Zones
Many areas along the parade route will be posted as “No Parking - Tow Away Zones.” Please adhere to dates and times posted; the “Tow Away Zones” will be strictly enforced and vehicles will be towed at the owner’s expense.
Visit our website for a full list of no-park zones and times.

Due to restricted vehicular access, businesses are encouraged to schedule deliveries accordingly.

For More Information
Visit The Rose, White and Blue Parade website at for information regarding road closures and alternate access routes.  If you need further assistance after viewing the website, please email or call 408.795.1859.

Clean Up
After the parade, litter will be picked up along the route.

Festival Area The Alameda Closure
The Alameda between the intersections of Magnolia Avenue and Julian Avenue will be closed from 5:00 am to 9:00. Adjacent streets to The Alameda between Magnolia and Julian (Hester, Shasta, Hanchett, Lenzen, and Pershing) will be closed near The Alameda.

Martin Staging Area Closure
The Parade Staging Area which will be on the section of Martin Avenue between Dana Ave and Shasta Ave will be closed between 7:00 am to 12:00 pm. This is for the safety of the participants.
NOTE: Residents living on Shasta Avenue, Dana Avenue, Hester Avenue, Park Avenue, Randol Avenue, Fremont Street, Magnolia Avenue, Rosecrest Terrace, Selborn Place, Sandringham Way, Chapman Street, Morse Street, and Calaveras Avenue will not be able to get in or out during the parade 9:30 am to 12:00 pm.

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